How to Track Affiliate Sales (Simple Guide for Creators)

Tracking is the difference between vibes and income

If you can’t track your clicks and conversions, you can’t improve. You’ll keep guessing, keep changing products, and keep getting random results. Tracking turns affiliate marketing into a system.

The only 3 metrics you need at the start

• Clicks: how many people tapped your link.
• Conversions: how many actually bought (or completed the required action).
• Conversion rate: conversions ÷ clicks. This tells you if your traffic is quality.

Why clicks don’t equal money (Pakistan edition)

In Pakistan, COD orders can get cancelled or returned. That means:

• Some sales show as pending first
• Some get approved after delivery/validation
• Some get rejected due to cancellation/return/fraud checks

So your goal is not “more clicks”. Your goal is better clicks.

How to track without overcomplicating it

• Use tracked links (don’t share raw store links).
• Use different links per channel (IG Story vs TikTok vs WhatsApp).
• Write down your content angle (review vs comparison vs top 3 picks).

Quick debugging guide

• High clicks, low sales: product mismatch, landing page weak, price too high, or trust issue.
• Low clicks, high interest in DMs: improve CTA placement and reduce friction to purchase.
• Sales but many cancellations: set expectations clearly (price, delivery timeline, what’s included).

What to do next

Make tracking a habit. Post. Track. Improve one thing at a time. That’s how you go from random wins to predictable earnings.