Influencer Marketing vs Affiliate Marketing in Pakistan (For Brands)

Brands in Pakistan: stop paying for vibes

Influencer marketing can build awareness, but it’s messy when your goal is sales. Affiliate marketing is the opposite: you pay only when you get results.

Influencer marketing (upfront payment)

• Pros: fast reach, creative content, brand awareness
• Cons: hard to measure ROI, fake followers/engagement risk, sales attribution is weak

Affiliate marketing (pay for performance)

• Pros: measurable sales, scalable, lower risk, clear tracking
• Cons: requires tracking setup, needs good offer + landing page

Which one should you choose?

• If you want awareness: influencer marketing can work (but track it).
• If you want sales: affiliate marketing is the cleanest path.
• If you want both: run hybrid—affiliate baseline + selected creators for content.

How to make affiliate work for your brand

• Fix your store: speed, product pages, trust signals, COD clarity.
• Set a fair commission: enough for creators to care.
• Give creatives + offers: creators perform better with good assets.
• Track transparently: everyone should see what’s happening.

Bottom line

If you’re tired of paying upfront and guessing ROI, affiliate is the performance-first model brands in Pakistan should take seriously.